Financial Adviser Market Insights, April 24, 2025

Adviser Numbers Increased By One For The Week, Moving From 15,610 To 15,611

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A slow week as many firms and advisers are on holiday. The total number of advisers increased by one, despite six new advisers added to the ASIC Financial Adviser Register (FAR). One new licensee commenced and one ceased. Only 46 advisers affected.

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Key Adviser Movements For This Period

  • Net change of advisers +1

  • Current number of advisers at 15,611

  • Net Change Calendar 2025 YTD +135

  • Net Change Financial YTD +267

  • 17 Licensee Owners had net gains of 21 advisers

  • 16 Licensee Owners had net losses for (-20) advisers

  • One new licensee and zero ceased

  • 6 New entrants

  • Number of advisers active in this period, appointed / resigned: 46.

Growth - Licensee Owners

  • Four licensee owners up by plus two:

    • A new licensee commenced with two advisers, both leaving Grange Financial Securities

    • Centrepoint Group has one new adviser joining, one returning after a few years away, and one coming from Madison, which is owned by Infocus. They lost one adviser who hasn't been appointed elsewhere

    • Blue Rock 3030 with both advisers being new entrants

    • Axis Financial Group with both advisers coming back after breaks of several years.

  • 13 licensees owners up by plus one including Picture Wealth, Industry Super Holdings, and capstone.

Losses - Licensee Owners

  • Four licensee owners down by two:

    • Andrew John Baxter (Grange Securities), with both advisers commencing their own licensee mentioned above.

    • Entireti & Akumin Group with one adviser joining EFS Advice owned by Andrew Reyonalds and the other adviser yet to be appointed elsewhere.

    • Morgans Group and both advisers yet to be appointed

    • Trinity (Towers Watson) and both advisers not appointed elsewhere.

  • A tail of 12 licensee owners down by net one each including; Findex, Sequoia and Oreana.


Financial Adviser Landscape Presentation + Wrexham FC

In March, at the Financial Newswire event 'Advice, Wealth and Super Rewired', I talked about the Financial Adviser Landscape, including:
🔹 Adviser movement – Historical and current growth at the licensee level
🔹 New advisers and annual changes
🔹 Micro AFSLs disrupting the market
🔹 Analysis of the wealth market using listed participants stock price movements to identify winners and losers in recent years
🔹 Superannuation trends, suggesting it's an excellent time to be a financial adviser
🔹 And for something completely different, a brief look at Wrexham FC's turnaround under Hollywood management - changes both on and off the field ⚽

The presentation is now in our store and available for free.

Colin Williams

Colin is the founder of Wealth Data. A career spanning 30 years in financial services, mostly in general manager positions and consulting roles with a focus on financial advice.

https://wealthdata.com.au/
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Financial Adviser Market Insights, April 17, 2025