Financial Adviser Market Insights, April 3, 2025
Adviser Numbers Decreased By Two For The Week, Moving From 15,578 To 15,576
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Another small weekly loss, this week down by two advisers, in some part driven by a lower number of new entrants at just four. Three new licensees, all starting with just the one adviser each. Number of advisers affected this week at 90.
The gain for the calendar year is now back at exactly 100. Interestingly, the gain for the first quarter is just 76, see below for more details.
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Key Adviser Movements For This Period
Net change of advisers (-2)
Current number of advisers at 15,576
Net Change Calendar 2025 YTD +100
Net Change Financial YTD +233
28 Licensee Owners had net gains of 46 advisers
27 Licensee Owners had net losses for (-49) advisers
Three new licensees and two ceased
4 New entrants
Number of advisers active in this period, appointed / resigned: 90.
Growth - Licensee Owners
The Principal Edge up by nine, all advisers moving across from Australian Advice Network
Entireti & Akumin Group up by 4. Notable movements being; Fortnum gained four advisers from RI Advisory owned by Rhombus, Hillross gained three advisers from Gantfm Pty Ltd and AMP Financial Planning lost three advisers to Blue Sky Family Trust (Cotham Advisory).
Three licensee owners up by net three:
Team Super with all three advisers moving across from Industry Super Holdings
Infocus with one adviser from JBWere, another from ANZ Bank and another adviser coming back after a break who last practiced in 2019.
Blue Skye Family Trust (Cotham Advisory) with all advisers moving from AMP Financial Planning
Partners Wealth Group up by two with one adviser from Cobalt and the other from Consultum owned by Rhombus.
22 licensee owners up by net one adviser each including Centrepoint Group, Findex and Morgans Group.
Losses - Licensee Owners
Australian Advice Network down by nine after losing three last week. As mentioned above, the advisers this week moved to The Principal Edge. The number of advisers at Australian Advice Network is now 10.
Four licensee owners lost net three advisers each :
Collins House Private Wealth with all three advisers moving to Consultum owned by Rhombus
Gantfm Pty Ltd and now down to zero, with all three moving to Hillross owned by Entireti & Akumin Group
Guideway Financial Services, three advisers have yet to be appointed elsewhere
LFG Financial Services, one adviser commencing their own licensee, the other two yet to be appointed elsewhere.
Six licensee owners down by net two advisers each:
Andre Dirckze (Wealth Effect Advisory), both advisers yet to be appointed elsewhere
Lifespan both advisers yet to be appointed elsewhere
Rhombus, as mentioned in the movements above, a busy week gaining three advisers and losing five.
Sequoia, losing one to Centrepoint and the other yet to be appointed elsewhere
Shaw and Partners, both advisers yet to be appointed elsewhere
WT Financial Group, both advisers yet to be appointed elsewhere
A tail of 16 licensee owners down by net one each including; Count Limited, Janus Financial and PSK.
The First Quarter of 2025
The first quarter* has seen positive growth of plus 76 advisers. At first sight this may look out of sync with the current calendar year growth of 100. However, what has occurred is that many of the advisers ceasing, including for switches, have done so right at the end of March and appointments came in April.
The growth of 76 is a big improvement on the same quarter of 2024 which was a negative (-50), a turnaround of +126 advisers.
New entrants (not shown). In Q1 2024, a total of 86 New entrants commenced and in 2025 Q1 it is 121, a gain of 35. A larger part of the turnaround has been the number of advisers coming back into advice.
The number of new licensees is down slightly at 27 compared to 35. The number ceased is only (-13) compared to (-27). In net terms the quarter has gained 14 new licensees compared to 8 in 2024.
Most growth for licensee owners is Partners Wealth Group a new licensee that moved away from the Entireti & Akumin Group. Next is Endeavor Asset Management that gained all its advisers from licensee Wealth Trail owned by Chris MaCeachern. Centrepoint Group continue their growth story up by 19.
*Note: The numbers may change over coming weeks as licensees have 30 days to report adviser movement.
Growth for the first quarter of 2025. Key Numbers compared to quarter one 2024.
