Financial Adviser Market Insights, July 9, 2026
Adviser Numbers Increased by 39 for the week, moving 14,984 to 15,023
The anticipated July rebound is underway with a solid weekly gain of 39 and taking the total adviser numbers to be back above 15,000 at 15,203. The new financial year is sitting at +130.
The upward move this week was boosted by a good number of new entrants coming in off the back of the recent Financial Adviser Exam results.
46 licensee owners recorded net gains against just 21 with losses.
We also saw many advisers who resigned from their old licensee in June and commenced with their new licensee in July. This action led to a dip in the number of advisers who were on the Financial Adviser Register (FAR) as of June 30 - see more below.
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A total of 104 advisers were affected by appointments and/or resignations this week, including 20 new entrants to the register, a strong intake, as is typical for early July.
Key Adviser Movements for the Week
15,023 current advisers
Net change of advisers: +39
New Entrants: 20
46 licensee owners had net gains
21 licensee owners had net losses
5 New licensees (note, three recommencing)
1 licensee reduced to zero advisers
Net Change Calendar 2026 YTD: (-32)
Net Change Financial Year 2026/27 YTD: +130 and building
Net change last 12 months: (-271)
Growth - Licensee Owners
Rhombus Enterprises up by five, recovering some of the ground lost in last week's year-end movement. All five advisers coming from different licensees
Mathew Gale (G J Private Group) up by three all leaving Akumin Financial Planning
A broad spread of licensee owners up by two, driven in part by new entrants, including Picture Wealth Group (continuing its organic growth to 371), Count Limited, ART Group Services, FSSSP Financial Services, Infocus Group, Oreana Financial Services, Centrepoint Group and Sofia Korac (Springboard Wealth), now at 10.
33 Licensee owners up by net one including WT Financial Group, Templestone and all five new licensees.
Losses - Licensee Owners
ASVW Gordon down by four and reduced to zero advisers.
Sequoia Group down by two, now at 123, continuing its steady year-long decline, with SGN Financial also down two.
Otherwise losses were light and scattered — a tail of 18 licensee owners down by one each
Financial year 2025/26 Snapshot As of July 9 2026 Data
Financial year 2025/26 - Initial snapshot of the data - To be updated in following weeks
The profession now shows a financial-year close of 14,893 advisers, a net loss of 277 (-1.83%) on the 15,170 at 1 July 2025, a touch deeper than last week's initial 271 as further year-end cessations were reported.
The composition is unchanged: Accounting – Limited Advice (restricted SMSF) remains the overwhelming driver at -189 (-53.39%), falling from 354 advisers to 165, and accounting for roughly 70% of the total decline.
Super Fund Based Advice (-42), Accounting – Financial Planning (-23) and Other (-12) made up most of the rest, while the two largest models — Financial Planning (-8) and Investment Advice (-2), finished all but flat.
Who is off to the best start this financial year
Initial growth numbers showing a broad spread of firms have made a solid start to this new financial year.
Leading the way so far is Entireti & Akumin Group (+13), the sector's largest licensee owner, followed by Centrepoint Group (+11). A cluster of newly established and boutique licensees feature prominently, with George Sabini (+7) and Sofia Korac-Springboard (+6) among the standouts, alongside WT Financial Group, Spark Partnership Group, Rhombus Enterprises, RGHB and Lifespan (each +5) and Count Limited (+4).
It is an encouraging early spread, reflecting both the larger groups recruiting and the steady flow of advisers setting up or joining their own AFSLs, the pattern we typically see at the start of a new financial year.
