Financial Adviser Market Insights, June 19, 2025
Adviser Numbers Decreased By (-41) For The Week, Moving From 15,585 To 15,544
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The biggest weekly drop in advisers this year. Last week, we noted that the lead-up to June 30 usually sees big losses, which today’s data confirms.
No new licensees this week. We expect few or none before June 30, then a jump in new licensees in early July. Three licensees ceased, and six new entrants (advisers) commenced.
Worth noting - Adviser growth for Calendar YTD is at +68 and Financial YTD is at +199. However, for the last 12 months it is negative at (-52).
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Key Adviser Movements For This Period
Net change of advisers (-41)
Current number of advisers at 15,544
Net Change Calendar 2025 YTD +68
Net Change Financial YTD +199
13 Licensee Owners had net gains of 13 advisers
36 Licensee Owners had net losses for (-57) advisers
Zero new licensees and three ceased
Six new entrants
Number of advisers active in this period, appointed / resigned: 102.
Growth - Licensee Owners
No licensee owners had growth of more than one adviser. 13 licensee owners grew by one including Morgans Group, Picture Wealth and Politis.
Of interest - Australian Retirement Trust (ART Group) shuffled advisers between its licensees being QInvest and Sunsuper. For the week, Sunsuper had a net gain of 25 advisers but all the advisers are currently also authorised at QInvest. Therefore, no net gain for the ART Group.
Losses - Licensee Owners
Count Limited down by nine, with nine exiting Merit Wealth which has a focus on limited advice. Gained two advisers, one each at GPS Wealth and one new entrant at Count Financial Limited, the gains offset by two losses at GPS Wealth. None of the advisers that have ceased have been appointed elsewhere to date.
Vested Equities down by four and now at zero advisers, none of the advisers appointed elsewhere
Three licensee owners down by net three:
Bell Financial, all three advisers now at Shaw and Partners who were appointed in earlier in May
Industry Super Holdings, losing four advisers, none appointed elsewhere to date and one adviser gained from Momentum Advice.
Newadvice PTY Ltd, none have been appointed elsewhere to date.
Four licensee owners down by two
Centrepoint with one adviser switching to Insight Investment Services owned by Picture Wealth and one yet to be appointed elsewhere
Investment Alternatives, both advisers not appointed elsewhere to date
Strategic Solutions Australia and now down to zero advisers and both advisers not appointed elsewhere
WT Financial Group losing one adviser from Synchron and one from sentry and neither appointed elsewhere.
A long tail of 27 licensee owners down by net one including Rhombus, Shaw and Partners and Evans Dixon.
