Financial Adviser Market Insights, March 20, 2025
Adviser Numbers Increased By 2 For The Week, Moving From 15,577 To 15,579
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A quieter week compared to the past few, but still a lot of movement between licensees. Only four new entrants for the week, the lowest number in a while. One licensee ‘recommenced’ and one ceased.
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Key Adviser Movements For This Period
Net change of advisers +2
Current number of advisers at 15,579
Net Change Calendar 2025 YTD +103
Net Change Financial YTD +236
23 Licensee Owners had net gains of 29 advisers
21 Licensee Owners had net losses for (-29) advisers
One new licensee (recommenced) and one ceased
4 New entrants
Number of advisers active in this period, appointed / resigned: 64.
Growth - Licensee Owners
Macquarie Group up by three, all three advisers coming back after several months break from Macquarie Bank.
Centrepoint Group also up by three, appointing four advisers with two from Interprac, owned by Sequoia, one from Strategic Solutions and one new entrant. They lost one adviser to Charter Financial.
Lifestyle Asset Management up by two, one adviser from Financial Services Group and one coming back after a break from Beryllium Advisers
Hive Group also up by two with both advisers moving from Personal Financial Services owned by Entireti
19 licensee owners up by net one adviser each including Mercer, Advice Evolution and FSSSP Financial Services (Aware Super).
Losses - Licensee Owners
Ferdinand FFP Ultimate down by three, all three moving to the Connectus AFSL
Sequoia Group also down by three, losing one to Centrepoint Group, and one to Advocate Advisory, and the remaining adviser is yet to be appointed elsewhere.
Four licensee owners down by two
Capstone and both advisers not appointed elsewhere
Entireti & Akumin Group appointing two advisers, one coming back after a break and the other from Centrepoint. Losing four advisers, one to Wealth Today owned by WT Financial group and the other three are yet to be appointed elsewhere
Perpetual and both advisers are yet to be appointed elsewhere
Shartru and both advisers yet to be appointed elsewhere.
A tail of 15 licensee owners down by net one each including; Count Limited, Infocus and PSK.
Wealth Management Share Price Performance - By Sector
At the upcoming Financial Newswire ‘Advice, Wealth and Super Rewired’ conference in the Hunter Valley next week, I will be presenting the ‘Financial Adviser Landscape’. Part of the presentation includes a breakdown of the wealth sector firms who are listed on the ASX.
The chart below highlights how each sector has performed by averaging their share price movements since the end of 2018 to March 18, 2025. The platform sector has easily performed the best but, it has not been without its setbacks. The fund managers have performed the worst and their decline has now been ongoing for a few years.
Average value of $,1000 invested in each sector since Dec 2018 to March 18, 2025.
At the conference, I will break down the sectors by individual firms and also a lot more covering sectors of wealth that has the biggest impacts on advisers and firms that provide services to them. If you are going, come along and say hello.
SMSF Statistics Free Version Now Available
A limited free version of the latest SMSF statistics from the ATO is now available. .
Note: Our analysis generally includes additional data to what was released by APRA and ATO. For example, we will include our Financial Adviser data to present a view on a per-adviser basis.
