Providing advice to Self Managed Superannuation Funds (SMSFs) has been a large part of many advice firm’s business. As the number of advisers reduce, we are seeing a significant opportunity for current advisers.

In simple terms the SMSF cake is getting bigger but the number of slices per adviser has reduced. While not every SMSF is seeking an adviser and not every adviser wants to provide advice to SMSFs, there is little doubt that existing advisers who want to be part of this opportunity are in a very strong position.

We have produced a short series of charts to highlight the opportunity for existing advisers. It highlights the quarterly growth of SMSFs since Sept 2016 to Dec 2021 and their assets. We divide the SMSFs data by by the number of advisers at each quarterly interval.

The most telling data point is the level of assets per adviser which has more than doubled in recent times. We have also tracked some key assets over the same period and it is noticeable that advice has taken on more importance with a steady reduction of Cash and Term Deposits as a proportion of assets.

Flick through the charts and if you have any questions, call or email using the Contact Page.

Note: SMSF Data points taken from ATO Datasets to Dec 2021 - https://data.gov.au/data/dataset/self-managed-superannuation-funds

Financial Adviser Data - extracted from the ASIC Financial Adviser Register and data reproduced to note actual number of advisers at each quarterly interval and excludes Timeshare Advisers. https://data.gov.au/data/dataset/asic-financial-advise