Financial Adviser Market Insights, May 8, 2025
Adviser Numbers Decreased By (-9) For The Week, Moving From 15,616 To 15,607
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A busier week with over 90 advisers affected in some manner, i.e. appointed / resigned. Four new licensees commenced and three ceased. Five new entrants (new advisers) commenced. Despite this, the net movement of advisers was down by nine, the first loss over recent weeks.
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Key Adviser Movements For This Period
Net change of advisers (-9)
Current number of advisers at 15,607
Net Change Calendar 2025 YTD +131
Net Change Financial YTD +263
26 Licensee Owners had net gains of 37 advisers
30 Licensee Owners had net losses for (-42) advisers
Four new licensees and three ceased
Five New entrants
Number of advisers active in this period, appointed / resigned: 92.
Growth - Licensee Owners
A new licensee commenced with five advisers who switched from Havana Financial Services owned by O Z Pty Ltd
Trustee For CCAFP, trading as CCA Financial Planners, gained four advisers from Victoria Teachers Limited and this licensee is now down to zero
Shaw and Partners up by three, the advisers are from Bell Potter and currently still authorised at Bell Potter.
Two licensee owners up by net two
Another new licensee with both advisers moving from Spark Financial
Koda Capital after a shift in movement between their two licensees
21 licensees owners up by plus one including Count Limited, Morgans and the remaining two new licensees.
Losses - Licensee Owners
O + Z Pty Ltd (Havana Financial Services), down by four, as mentioned above with advisers starting their own licensee
Vitoria Teachers Limited, also down by four advisers and now down to zero advisers. All four advisers switching to CCA Financial Planning
M Point Superannuation down by three, all three advisers are yet to be appointed elsewhere
Four licensee owners down by two: ABC Financial Planning, Financial Services Group, NTAA and Private Portfolio Management and none of the advisers affected been appointed elsewhere
A tail of 23 licensee owners down by net one each including Insignia, Sequoia and Perpetual.
This Year Versus Last Year
One of the most common questions I get asked is “How is the adviser market tracking to the same period last year?” The short answer right now is “Good”.
The snapshot below highlights that the Adviser Net Change from Jan 1, 2025 to April 30, 2025 is up by +155, (Blue Colour in Chart) whereas for the same period last year it was (-34) (Prior Period in Grey). That’s a turnaround of 149 advisers.
What might be of more interest is that the number of advisers current at April 30, 2025 of 15,591 is the exact same as April 30, 2024, i.e. zero growth over the last 12 months. What happened is that we lost 115 advisers from May 1, 2024 to Dec 31 2024 and gained 115 advisers from Jan 1, 2025 to April 30, 2025.
Comparing the periods of Jan 1 to April 30 for 2025 (Blue) and 2024 (Grey).
A key driver of growth has been new entrants /new advisers who normally commence on the ASIC FAR as provisional advisers. For the 2024 period, 109 advisers (95 still current), commenced compared to 180 for the 2025 period. Data available of Dashboard 13 of Licensee Deep Dive Dashboards.
We have also seen strong numbers of adviser coming back into advice, sometimes after many months and years of being out of advice. For the 2025 period, some 256 advisers have resigned and ceased. After allocating the 180 new advisers, there is still a shortfall of 76 plus the gain of +115 advisers = 191. This is the number of advisers who have come back into advice.
Some of the returning advisers may have simply switched licensees at the end and start of the calendar years which happens (showing as a loss in 2024 and as a gain in 2025). However, many seem to find a way back into advice after a break which is positive. As highlighted in our Financial Adviser Exam March 2025 post - There are close to 4,700 ‘candidates’ that have passed the Financial Adviser Exam but not practicing.
