Financial Adviser Market Insights, August 7, 2025
Adviser Numbers Increased By +9 For The Week, Moving From 15,364 To 15373
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Growth for the new financial year continues, up by 9 this week, same as last week and 195 for this new financial year. Calendar year to date has improved but still showing a net loss of exactly (-100).
Only one new licensee commenced and two ceased. 14 new entrants (new advisers) commenced.
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Key Adviser Movements For This Period
Net change of advisers +9
Current number of advisers 15,373
Net Change Calendar 2025 YTD (-100)
Net Change Financial YTD (2025/26) +195
29 Licensee Owners had net gains of 43 advisers
22 Licensee Owners had net losses for (-36) advisers
1 new licensee and two ceased
14 new entrants
Number of advisers active in this period, appointed / resigned: 103.
Growth - Licensee Owners
Entireti & Akumin Group up by net seven, this included six moving across from Interprac which is owned by Sequoia. Note: The group also moved some 15 advisers from its Fortnum Private Wealth Ltd AFSL to its Fortnum Advice Pty Ltd AFSL.
Three licensee owners up by net three:
Rhombus Advisory with two new entrants and one adviser coming back to advice after a long break
Lifestyle Asset Management with two advisers moving across from Picture Wealth and one coming back into advice after a break of several months.
Anthony William Borg (Navigate Manly Pty Ltd) with advisers leaving Akumin Financial Planning
Integrity Financial Planners up by two with one new entrant and another coming back into advice after a break of some five years
Centrepoint Group also up by two after hiring three advisers, one a new entrant, one from Advocate Advisory and one from Paragem, and losing one adviser to Templestone
A tail of 23 licensees up by net one including Oreana Financial, Lifespan and Canaccord.
Losses - Licensee Owners
Sequoia Group down by five, after losing six to Entireti as mentioned above and gaining one adviser who has come back into advice after a break of several years
Australia Pacific Funds Management down by three
NTAA also down by three
Six licensee owners down by two:
Count Limited, losing four advisers and gaining two. One gained from Fortnum Private Wealth and the other is an adviser coming back after a break of 12 months
Infocus, with one moving to Personal Financial services owned by Entireti & Akumin Group and the other yet to be appointed elsewhere
Janus Financial, Ord Minnett , Politis Investment and Valor Financial Group all losing two adviser each and none appointed elsewhere to date.
A tail of 13 down by net one each including Morgan Stanley, Togethr Trustees and Unisuper.
Snapshot - Adviser Mix by Size of Licensee (AFSL)
Currently, the number of AFSLs stands at 1,901 and the numbers have grown steadily over recent years, particularly for licensees that offer a broad range of advice.
The chart below provides a snapshot of some key metrics. It highlights that 630 advisers work as a single adviser in their respective AFSL. They only make up a total of 4.1% of all advisers but 33.5% of all AFSLs
Another 766 work in an AFSL with only two advisers, making up 4.98% of all advisers and 20.20% of all AFSLs
The advisers that practice in the smallest of AFSLs do have the greatest experience with 81.3% of advisers in single AFSLs having more than 10 years experience and 73.6% of advisers in two adviser AFSLs.
At the other end of the spectrum, 6,039 advisers are authorised at AFSLs that have 100 or more advisers. This represents 39.28% of all advisers. The number of AFSLs is 30 which is only 1.58% of all AFSLs. The experience level is the third highest with 70.8% having 10 years or more experience.
Snapshot of advisers by size of licensee and experience. Dashboard 10 of Licensee Deep Dive
