Financial Adviser Market Insights, July 31, 2025
Adviser Numbers Increased By +9 For The Week, Moving From 15,355 To 15,364
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Growth for the new financial year continues, up by 9 this week and 185 for July. All the reporting for the previous financial year (2204/25) should now be in, as licensees have 30 days grace to report, and the data is showing a net loss of (-164).
Only one new licensee this week and 16 new entrants (new advisers) commenced.
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Key Adviser Movements For This Period
Net change of advisers +9
Current number of advisers 15,364
Net Change Calendar 2025 YTD (-109)
Net Change Financial YTD (2025/26) +185
31 Licensee Owners had net gains of 42 advisers
20 Licensee Owners had net losses for (-32) advisers
1 new licensee and zero ceased. Total new licensees for July are now at 14.
16 new entrants
Number of advisers active in this period, appointed / resigned: 74.
Growth - Licensee Owners
A new licensee commenced with four advisers who were previously at Akumin Financial Planning owned by Entireti & Akumin (Details given to members)
Evans Dixon up by three, all advisers being new entrants
Endeavor Asset Management also up by three, all three advisers are currently showing as also being authorised at Australia Pacific Funds Management
Count also up by three with one adviser joining Count Financial Limited from TCM Financial Services, one joining Paragem from Latitude Private Wealth and one new entrant joining GPS Wealth.
Smith Coffey Group up by net two, both being new entrants and both authorised at two Smith Coffey licensees (Smith Coffey Pty Ltd and Smith Coffey Securities Pty Ltd).
ART Group (Australian Retirement Trust), also up by two, both advisers coming back after long breaks from advice.
A tail of 25 licensees up by net one including; Viridian Group, Industry Super Holdings and AIA Company.
Losses - Licensee Owners
Entireti & Akumin Group down by eleven, with four leaving to form a new licensee as mentioned above, the other seven are yet to be appointed elsewhere
HCM Trading Holdings down by two, neither appointed elsewhere
Telstra Super also up by net two, neither appointed elsewhere
A tail of 17 down by net one each including Canaccord Group, Picture Wealth and MWL Group who have now lost seven advisers in the month of July and only have six remaining advisers.
Gender Diversity of Advisers Changing?
The gender mix of advisers has always been a hot topic. Despite the best efforts of many leaders across advice to find a more even balance, the market is dominated by male advisers.
The chart below highlights the mix by the year and adviser commenced and still current on the ASIC Financial Adviser Register. The total mix is currently showing 78% are male and 22% female.
Advisers who have the most experience, those who started before 1992, are dominated by males at 92%. It would appear that the change shifted in the following years and for advisers who commenced between 2013 and 2018, female advisers are at 30%. However, it has not improved since then. The most recent cohort from 2019 to today (and includes all provisional advisers) is showing 29% female.
Gender mix by year first commenced as an adviser. Dashboard 15 from Licensee Deep Dive
