Financial Adviser Market Insights, July 3, 2025

Adviser Numbers Decreased By (-190) For The Week, Moving From 15,488 To 15,298

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Initial Key Data:

  • The losses jumped this week to (-190)

  • Initial numbers for the 2024/25 Financial Year currently at (-136)

  • Losses for the month of June 2025 currently at (-359)

  • Gains for first couple of trading days in July +89

  • Number of advisers affected this week through resignation / appointment 403 (typically between 80 and 100 in a ‘normal’ week).

Note 1: Many advisers are switching licensees, so upcoming reports will show many reappointed. However, the high losses from our Accounting - Limited Advice model are not expected to come back. More details below.

Note 2: Licensees have 30 days to report their adviser movement, and we expect the fin year 2024/25 to bounce around over the next couple of weeks. Once the numbers settle, we will complete a financial year in review.

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Key Adviser Movements For This Period

  • Net change of advisers (-190)* See Note 3 below

  • Current number of advisers at 15,298

  • Net Change Calendar 2025 YTD (-177)* See Note 3 Note below

  • Net Change Financial YTD (2026/26) +89

  • Net Change Financial Year 2024/25 (-136)

  • 42 Licensee Owners had net gains of 71 advisers

  • 104 Licensee Owners had net losses for (-257) advisers

  • Seven new licensees and eleven ceased

  • 18 new entrants

  • Number of advisers active in this period, appointed / resigned: 403.

*Note 3: Our business model Accounting - Limited Advice (mostly licensees limited to SMSF advice) is down (-71) for the week which equates to 37.4% of the total losses. For Calendar YTD the number is (-132), or 74.5% of the net losses. The number of advisers remaining in this model is only 350.

Growth - Licensee Owners

  • Guideway up by eight, all from MUFG Retire360 controlled by Australian Administration Services

  • A new licensee commenced with four advisers from Accession3 Financial Advisers and now has zero advisers

  • Wilson Pateras Group also up by 4, all four current showing as still be authorised at Canny Wealth

  • Three firms up by three including another new licensee with advisers leaving Bridge Private Wealth and ASV Holdings who gained all advisers from Consultum

  • 10 firms up by two including Ord Minnett and Janus Financial

  • A tail of 26 licensees up by net one including; Practice Development Group (Godfrey Pembroke), Boston Reed and five new licensees.

Losses - Licensee Owners

  • NTAA (SMSF Adviser Network) down by (-59). This firm provides mostly limited SMSF advice and none showing as being reappointed.

  • Count Limited down by (-19) with 10 leaving Merit Wealth that provides mostly limited SMSF advice

  • Entireti & Akumin Group down by (-12),

  • Sequoia down by (-10)

  • Rhombus by (-7)

  • Australian Administration Services by (-6)

  • Accession3 and Lifespan down by (-5)

  • Three firms down by (-4); Industry Super Fund Holdings, Centrepoint Group and Ipraxis

  • Five groups down by (-3) including Spark Partnership and Beryllium Advisers

  • 19 down by (-2) including Evan Dixon and Morgans Group

  • A very long tail of 69 firms down by net (-1) including Oreana, Shaw and Partners, and LFG Financial Services.

Colin Williams

Colin is the founder of Wealth Data. A career spanning 30 years in financial services, mostly in general manager positions and consulting roles with a focus on financial advice.

https://wealthdata.com.au/
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Financial Adviser Market Insights, June 26, 2025