Financial Adviser Market Insights, July 30, 2026
Adviser numbers rose by 26 for the week, moving from 15,065 to 15,091
A fourth consecutive week of gains and the post financial year-end recovery is now firmly established. The financial year to date figure has pushed past 200 to +207, while calendar 2026 continues to build in positive territory at +36.
It was a quiet, broad based week with no single dominant mover: new entrants again drove the positive numbers at 20, while Count Limited (now 546) and Entireti & Akumin (now 1,092) both edged higher at the top of the table. Losses were light and scattered, with three small licensees closing during the week.
A total of 79 advisers were affected by appointments and/or resignations this week, including 20 new entrants to the register.
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Key Adviser Movements for the Week
15,091 current advisers
Net change of advisers: +26
New Entrants: 20
New licensees commenced: 3
Licensees ceased: 3
42 licensee owners had net gains
25 licensee owners had net losses
Net Change Calendar 2026 YTD: +36
Net Change Financial Year 2026/27 YTD: +207
Net change last 12 months: (-274)
Growth - Licensee Owners
Count Limited up by four to 546 with three new entrants and one adviser returning to advice after an extended break, last current on the ASIC FAR back in 2018 (previously at Financial Wisdom). Count continues to consolidate the move up the rankings that followed its Oracle Advisory acquisition.
Entireti & Akumin Group up by four to 1,092, the largest licensee owner extending its lead — one new entrant, one adviser joining from Count Limited and two advisers returning to advice after a break, last current on the FAR in 2023 and 2020 respectively.
Rhombus Enterprises up by three — two joining from Entireti & Akumin and one a new entrant.
Picture Wealth Group up by two to 375 — one new entrant and one joining from Count Limited (Merit Wealth) — continuing its organic growth since the Capstone acquisition.
Sean Edward Atkins (Clarity Adviser Services) up by two, a small licensee drawing advisers from Sensible Investment Management and UniSuper.
A broad tail of licensee owners up by net one each including Alman Partners (from Centrepoint), Centrepoint Group (from 5 Wealth Management), Accru Group and Esencia Wealth reflecting the wide spread of this week's new entrants and returning advisers.
Losses - Licensee Owners
Three licensee owners down by two: B & A Costigan Investments (reduced to zero), Lorica Partners and Vivid Holdco (Enlightened Financial Solutios) — with none of the departing advisers yet reappointed.
A tail of licensee owners down by one each, including AD Financial Services, Attacus, Byron Capital and AIA Company, with one adviser moving from Alethia Partners to LAB AFSL. Central Accord was also reduced to zero.
The two remaining licensees that ceased only had the one adviser.
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