Financial Adviser Market Insights, March 6, 2025
Adviser Numbers Increased By 4 For The Week, Moving From 15,571 To 15,575
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A busy week dominated by some old-fashioned movement of financial advisers switching from one licensee to another. Plus five new licensees commenced.
Another 11 new entrants added to the ASIC FAR, which tipped the scales in favour of another positive week of growth for 2025, taking net growth for the calendar year to 100.
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Key Adviser Movements For This Period
Net change of advisers +4
Current number of advisers at 15,575
Net Change Calendar 2025 YTD +100
Net Change Financial YTD +232
35 Licensee Owners had net gains of 52 advisers
27 Licensee Owners had net losses for (-42) advisers
Five new licensees commenced and 1 ceased
11 New entrants
Number of advisers active in this period, appointed / resigned: 107.
Growth - Licensee Owners
Oreana Financial Services up by five, taking four advisers from Fitzpatricks Private Wealth and one from Alliance Wealth owned by Centrepoint Group
Centrepoint Group also up by net five, including three advisers from Fortnum owned by *Entireti & Aqumin Group (see below re name change)
SGN Financial up by four with four advisers joining from Exelsuper, one new entrant and losing one adviser
A new licensee up by three with the advisers moving across from Madison owned by Infocus
Picture Wealth Group also up by three, two being new entrants and one from Millennium 3 owned by WT Financial Group.
United Super with one adviser each from Mercer and Bridges
Minchin Moore Private Wealth also up by two with both being new entrants
28 licensee owners up by net one each including Politis Investment Strategies, Ord Minnett Group and Euoroz Hartleys Group. The remaining four new licensees all commenced with the one adviser.
Losses - Licensee Owners
*Entireti & Akumin Group down by net six. A busy week that included four advisers switching to Alliance Wealth owned by Centrepoint Group and one adviser. Commencing their own AFSL.
Exelsuper Advice down by five all moving to the SGN Financial AFSL
Findex also down by five, none being appointed elsewhere
Count down by three, with Paragem losing two and none being appointed elsewhere to date. GPS Wealth lost two, with one appointed at Consultum, owned by Rhombus and hiring one adviser from Bridges owned by Insignia.
Fitzpatricks also down by three, losing four to Oreana and hiring one adviser who is coming back into advice after a break.
Infocus down by two, losing three advisers who have set up their own AFSL and gaining one adviser from Count.
Lifestyle Asset Management also down by two, neither being appointed elsewhere to date.
20 licensee owners down by net one each including Canaccord Group, Lifespan and Rhombus Advisory
*Entireti & Akumin Group Name Change. Note we have changed the Entireti name to this new format. Based on the media announcements, the old AMP businesses will now fall under a new business name of Akumin and AMP Financial Planning will also be renamed to Akumin. Entireti is owned by Entireti, Akumin is owned predominately by Entireti with AMP a minor shareholder.
Superannuation, Including SMSF Data Updated This Week
There has been a series of data updates from APRA on superannuation funds and ATO that produce the SMSF statistics. All of our dashboards for members have been updated. We have written a short analysis on each update and is available from the links below.
Note: Our analysis generally includes additional data to what was released by APRA and ATO. For example, we will include our Financial Adviser data to present a view on a per-adviser basis.
