Financial Adviser Market Insights, October 30, 2025
Adviser Numbers Increased By One For The Week, Moving From 15,460 To 15,461
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A quieter week of financial adviser movement with net change of just plus one. 55 advisers affected by either appointments or resignations and six new entrants (new advisers). No new licensees and two ceased. Calendar year to date, 75 new licensee have commenced and 70 ceased.
This week, we review the adviser movement for the top ten licensee owners for the first half of the year and the current second-half period.
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Key Adviser Movements For This Period
Net change of advisers +1
Current number of advisers 15,461
Net Change Calendar 2025 YTD (-12)
Net Change Financial YTD (2025/26) +289
20 Licensee Owners had net gains of 27 advisers
18 Licensee Owners had net losses for (-26) advisers
Zero new licensees and two ceased
6 new entrants
Number of advisers active in this period, appointed / resigned: 55.
Growth - Licensee Owners
Centrepoint group up by five, with four advisers moving across from Akumin Financial Planning and one from Euroz Hartley. This jump in advisers puts Centrepoint at 584 advisers, still in third spot and just 11 advisers behind Count Limited in second position with 595 advisers (see more below)
Bombora Advice up by three, all three from Wealth Architects Life Pty Ltd, owned by Envest Fin Co
WT Financial Group up by two, one new entrants and one coming back into advice after a break of 12 months
17 licensee owners up by net one each, including Spark Partnership Group, Rhombus and Phillip Alexander.
Losses - Licensee Owners
Envest Fin Co down by four and down to zero advisers, As noted above, three have joined Bombora Advice and one is not showing as being appointed elsewhere
ASVW Holdings down by three and none showing as being appointed elsewhere
Viridian Group also down by three, one adviser switching to PGW Financial Services and the other two are yet to be appointed elsewhere
Entireiti and Akumin Group down by two after appointing three advisers, that includes two new entrants and losing five advisers, as highlighted above, four joining Alliance Wealth and one not showing as being appointed elsewhere
Only 14 licensee owners down by one, including Count Limited, Lifespan and Sequoia Group.
What a Difference A New Financial Year Can Make
As mentioned a few weeks ago, large groups have performed well this financial year. This raises questions about the change in fortunes for many big groups. There is no single clear reason, but some key points are:
Fewer new licensees: 29 started and 26 stopped this financial year so far, compared to 47 starting and 30 stopping last year. Usually, new licensees come from advisers leaving large groups, so this growth might be slowing.
More advisers overall: There has been a net increase 289 advisers this financial year, up from 160 last year over the same period. The first half of the year was tough, with a loss of 301 advisers by June.
In the first half of this year, large groups like Count Limited (down 89) and Entireti & Akumin Group (down 58) lost many advisers. Six of the top ten were in the red.
New entrants - Since July 1, Entireti & Akumin added 22, Count Limited 12, and WT Financial Group 14 new advisers.
The charts below show the top ten license owners for the first half of 2025 and the current part of the second half. It's a strong recovery. However, the rest of the year will be very unpredictable, and it will be interesting to review the data again in early 2026.
Top 10 Licensee Owners - Adviser Movement Jan 1 to June 30 2025. Dashboard 4 - Adviser Fast Facts
Top 10 Licensee Owners - Adviser Movement July 1 to October 30, 2025 Dashboard 4 - Adviser Fast Facts
