Financial Adviser Market Insights, August 28, 2025

Adviser Numbers Increased By +1 For The Week, Moving From 15,410 To 15,411

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After a solid few weeks, the adviser market growth was more subdued with a net increase of just one adviser this week. This was despite the addition of eleven new entrants to the ASIC Financial Adviser Register (FAR). Two new licensees commenced and three ceased.

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Key Adviser Movements For This Period

• Net change of advisers +1

• Current number of advisers 15,411

• Net Change Calendar 2025 YTD (-63)

• Net Change Financial YTD (2025/26) +234

• 23 Licensee Owners had net gains of 25 advisers

• 22 Licensee Owners had net losses for (-26) advisers

• 2 new licensees and three ceased

• 11 new entrants

• Number of advisers active in this period, appointed / resigned: 54.

Growth - Licensee Owners

• Rhombus up by net two with one adviser switching from Findex Advice Services and the other moving across from Charter Financial Planning.

• A new licensee commenced with two advisers, both previously at Shaw and Partners

• A tail of 21 licensees up by net one including WT Financial Group, Count Limited and Cobalt Advisers.

Losses - Licensee Owners

• Four licensee owners down by net two each:

  • Shaw and Partners, as mentioned the advisers part of a new licensee

  • Sshhut Holdings with one adviser joining Fintegrity Wealth Advisers and the other is yet to be appointed elsewhere

  • Venmere Finance (KR Securities) which s now down to zero advisers, both moving to Bentleys (QLD) Advisory

  • Wealth Spectrum (Climb Wealth), with one switching to Lenn Licensing and the other yet to be appointed elsewhere

• A tail of 18 down by net one each including Fiducian, Picture Wealth and Squoia Group.

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Super Funds By Type - Analysis For June 2025 Data
APRA recently released its June quarter update of APRA based funds and some SMSF data. The data is detailed and includes investment performance, growth of funds, fees and net contributions. We have added in historical data of SMSF funds and adviser numbers.

Our analysis shows that Retail Funds have had a strong quarter both in terms of investment returns and net flows. All the details in the post - Super Funds By Fund Type - June 2025 Analysis