Financial Adviser Market Insights, July 10, 2025
Adviser Numbers Increased By +17 For The Week, Moving From 15,298 To 15,315
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After the volatility and large losses reported last week, the data for this week is not as hectic. There was a bounce, but less than anticipated at only +17, this was despite 16 new entrants coming onto the ASIC FAR. See also our update on Financial Adviser Exam.
The numbers for last financial year have continued to move more negative as licensees report their adviser movements. Currently the net loss for 2024/5 financial year is at (-150), it was at (-136) last week.
Gains for this new financial year jumped to +122 up from +89 of last week. In essence, most of the reporting this week sees losses backdated into June and gains for July.
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Key Adviser Movements For This Period
Net change of advisers +17
Current number of advisers at 15,315
Net Change Calendar 2025 YTD (-158)*
Net Change Financial YTD (2025/26) +122
Net Change Financial Year 2024/25 (-150)
36 Licensee Owners had net gains of 47 advisers
23 Licensee Owners had net losses for (-36) advisers
3 new licensees and 1 ceased
16 new entrants
Number of advisers active in this period, appointed / resigned: 94
*Note : Our business model Accounting - Limited Advice (mostly licensees limited to SMSF advice) is down (-133) for the calendar year, which equates to 84.2% of the total net losses.
Growth - Licensee Owners
WT Financial Group up by net five with three advisers switching licensees from Charter (owned by Entireti & Akumin Group), Dependable Financial Advice and Lifespan. Two others coming back into advice after a short break.
Count Limited up by net three, appointing four advisers including two new entrants and one each from Lifespan and Sheridans Financial. The adviser that left is not showing a being appointed elsewhere to date
A new licensee up by net three with two advisers from Havana owned by O & Z Pty Ltd and one new entrant
Three licensee owners up by net two:
United Super with one adviser from Synchron Advice owned by WT Financial Group and one adviser coming back after a long break
RGM Financial with both advisers moving from Akumin, part of the Entireti & Akumin Group.
Insignia Group with both advisers coming back after short breaks away from Bridges which is also owned by Insignia.
A tail of 30 licensees up by net one including; Rhombus Advisory, Guideway and the two remaining new licensees.
Losses - Licensee Owners
MWL Group down by six. One of the advisers was banned by ASIC earlier this week. Three more have left and yet to be appointed elsewhere and two have switched to Findex Group.
Canny Wealth Services, down by three and now down to zero advisers. The advisers have now formally transferred to WPFP Group
Entireti & Akumin Group also down by three after losing five advisers and gaining two
Four licensee owners down by two:
FSSP Financial Services (Aware Super), both advisers not showing as appointed elsewhere
Kingsley Davidson and both advisers not showing as appointed elsewhere
O & Z Pty Ltd, as mentioned above, two advisers starting their own licensee
Trusstee For Lat Family (Australian Financial Freedom). Both advisers are also authorised at Australian Financial Planning Group and are still current at this licensee.
16 down by net (-1) including Fiducian, Picture Wealth and Morgans Group.
Financial Adviser Exam - Analysis
ASIC recently released the results for the June 2025 exam. We compared this data with past results up to 2022. The pass rate has dropped, and key figures for 2025 are lower than in the same time period of 2024. More candidates who passed and currently not practicing, now exceeding the number of those currently passing the exam.
Click on the link below for more information.
