Financial Adviser Market Insights, May 22, 2025

Adviser Numbers Increased By 12 For The Week, Moving From 15,589 To 15,601

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This week saw a gain of 12 financial advisers, reversing recent losses. There are two new licensees, but one is just a transfer from one to another by the same owner. Seven new advisers started, bringing the total to 64 advisers impacted.

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Key Adviser Movements For This Period

  • Net change of advisers +12

  • Current number of advisers at 15,601

  • Net Change Calendar 2025 YTD +123

  • Net Change Financial YTD +256

  • 26 Licensee Owners had net gains of 29 advisers

  • 16 Licensee Owners had net losses for (-23) advisers

  • Two new licensees and one ceased

  • Seven New entrants

  • Number of advisers active in this period, appointed / resigned: 64.

Growth - Licensee Owners
Three licensee owners up by two advisers each:

  • Licensee owner Troy Daniel Mahoney (Australia National Investment Group), both advisers switching across from Morgans

  • A new licensee commenced with two advisers. Both advisers switching from Exelsuper Advice

  • FSSSP Financial Services (Aware Super), one adviser each from Finex Wealth and Guideway Financial Services.

  • 23 licensees owners up by plus one including Picture Wealth, Findex and Beryllium Advisers.

Losses - Licensee Owners

  • Entireti & Akumin Group down by six, with five advisers having moved during March and April this year to PSK Advisory Services.

  • Centrepoint down by two and neither adviser is yet to be appointed elsewhere

  • Count Limited also down by two, one each from Count and Merit Wealth and neither have been appointed elsewhere,

  • A tail of just 13 licensee owners down by net one each including Lifespan, Morgan Stanley and Sequoia.


SMSF Statistics - Updated To March 2025
ATO released the latest quarterly SMSF statistics this week. We have updated our dashboards for members.

The data shows that the number of new SMSFs keeps powering ahead with a record March quarter. Despite this, net assets dropped again, most likely driven by the volatile investment markets. The opportunity for advisers in this market continues to grow.

All the details in the post

Colin Williams

Colin is the founder of Wealth Data. A career spanning 30 years in financial services, mostly in general manager positions and consulting roles with a focus on financial advice.

https://wealthdata.com.au/
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Financial Adviser Market Insights, May 29, 2025

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SMSF Statistics To March 2025