Financial Adviser Market Insights, September 11, 2025
Adviser Numbers Increased By 10 For The Week, Moving From 15,407 to 15,417
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The net number of financial advisers bounced back to increase by 10. The net increase was driven by 17 new entrants (new advisers) coming onto the ASIC Financial Adviser Register. The surge of new entrants was expected as the Financial Adviser Exam results were recently released ASIC - Click Here To See Our Analysis of the Exam Results.
Four licensees ceased this week, taking the total to 17 for the financial year, just three less than the number which have commenced at 20.
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Key Adviser Movements For This Period
Net change of advisers 10
Current number of advisers 15,417
Net Change Calendar 2025 YTD (-57)
Net Change Financial YTD (2025/26) +242
30 Licensee Owners had net gains of 34 advisers
21 Licensee Owners had net losses for (-25) advisers
Zero new licensees and (-4) ceased
17 new entrants
Number of advisers active in this period, appointed / resigned: 65.
Growth - Licensee Owners
Aset Wealth Management are showing growth of plus three. This is somewhat of an ‘accidental’ growth, with advisers switching within their AFSL and crossing the ‘cut off’ reporting dates. Last week they were showing minus three. In real terms there has been no actual growth during September for Aset Wealth Management
Ord Minnett Group up by two, with one adviser switching from Morgan Stanley and the other rejoining after a break of three years
Morgans Group also up by two with both advisers switching from GPS Wealth Ltd owned by Count Limited
A long tail of 27 licensee owners up by net one including Lifespan, Oreana and Solomons Wealth Management. Most this growth driven by new entrants.
Losses - Licensee Owners
Bank of Queensland down by three and now down to zero advisers, none of the advisers have been appointed elsewhere to date
Count Limited down by two, as mentioned above, both advisers moving to Morgans Financial
Step Up Financial Group down by two and also down to zero advisers, both advisers now authorised at Australian Financial Planning Group
18Licensee owners down by one each including Infocus, River X Financial Services and Sequoia.
SMSF - June 2025 Data Update
The ATO has released detailed June data on SMSFs, showing growth in the number of funds, members, and assets. It includes demographic details like age, gender, and income. The update also refreshes past financial year summaries.
SMSFs are becoming more popular, with recent quarterly data showing steady growth, making this a strong opportunity for advisers. Click Here SMSF Analysis
Financial Adviser Exam Analysis
The results for the Financial Adviser exam are out. We compare them to previous years. Although candidate numbers and pass rates are steady, the first three exam sessions in 2025 are behind those in 2024. With many advisers expected to leave by year-end, the current number of new advisers will not replace those losses. See The Financial Adviser Exam Analysis Here.
