Financial Adviser Market Insights, September 18, 2025
Adviser Numbers Increased By 1 For The Week, Moving From 15,417 To 15,418
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The total number of financial advisers rose by one this week. Eleven new advisers joined, fewer than last week's seventeen. Since eleven new advisers started but the net increase was only one, it means ten more experienced advisers left.
Calendar year to date the net number of advisers is down by (-56). However, the loss continues to be dragged down by one, now small sector of the adviser market, this being Accounting - Limited Advice (restricted SMSF advice). This sector is down by (-148) advisers.
Only 59 advisers affected this week, one new licensee and three licensees ceased.
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Key Adviser Movements For This Period
Net change of advisers +1
Current number of advisers 15,418
Net Change Calendar 2025 YTD (-56)
Net Change Financial YTD (2025/26) +244
26 Licensee Owners had net gains of 28 advisers
27 Licensee Owners had net losses for (-28) advisers
1 new licensees and (-3) ceased
11 new entrants
Number of advisers active in this period, appointed / resigned: 59.
Growth - Licensee Owners
Spark Partnership Group up by two with one adviser from Infinity Advisor Australia and one from Alegra Wealth
Macquarie Group also up by two, both being new entrants
A long tail of 57 licensee owners up by net one including Rhombus Advisory, Insignia and Entireti & Akumin Group.
Losses - Licensee Owners
Morgans Group down by two, neither have been appointed elsewhere to date. Of interest, both are new entrants for 2025
A long tail of 26 Licensee owners down by one each including ART Group (Australian Retirement Group), Sequioa and WT Financial Group. All three licensees that closed had just one adviser each.
How many financial advisers can offer specific advice?
As of today’s ASIC Financial Adviser Register, there are 15,417 ‘advisers’ (excluding Time Share Advisers). However, not all advisers are able to offer advice across key sectors of advice. Below we highlights the key numbers and notes specific to business models*
Investments via a wrap account - 14,117
Over 95% for advisers linked to Financial Planning and Investment Advice models. Just on 60% of advisers linked to super funds. Less that 1% of advisers linked to Accounting - Limited Advice.
Risk Advice - 13,006
Just over 98% of advisers in the Financial Planning holistic model, 46% advisers in the Investment Advice model and 82% in Super Funds
Securities - 13,513
98% of advisers in the Investment Advice model, 80% in the Financial Planning model and 56% in Super funds
Margin Lending - 7,564
61.5% in the Investment Advice model, 50.5% in Financial Planning and 4% of advisers linked to Super Funds.
*Business Models brief description.
Financial Planning - Licensees that provide mostly 'holistic' advice including risk advice
Investment Advice - Licensees that provide mostly investment / portfolio advice only
Accounting - Financial Planning - Licensees that are owned by accountants and provide holistic advice
Accounting - Limited Advice - Licensees that provide mostly restricted SMSF admin advice
Super Funds - Licensees attached to major super funds.
SMSF - June 2025 Data Update
Last week we updated the SMSF Data and Dashboards for our members. We have now updated our ‘free’ SMF Dashboards.
