Financial Adviser Market Insights, September 25, 2025
Adviser Numbers Increased By 24 For The Week, Moving From 15,418 To 15,442
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The total number of financial advisers rose by 24 this week. Most of this increase came from 15 new advisers, while resignations were very low. Thirteen licensee owners lost advisers, but 12 of them lost just one adviser each. A total of 58 advisers were affected. One new licensee, one recommenced, and two ceased.
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Key Adviser Movements For This Period
Net change of advisers +24
Current number of advisers 15,442
Net Change Calendar 2025 YTD (-31)
Net Change Financial YTD (2025/26) +269
37 Licensee Owners had net gains of 40 advisers
13 Licensee Owners had net losses for (-15) advisers
1 new licensee, 1 recommenced and (-2) ceased
15 new entrants
Number of advisers active in this period, appointed / resigned: 59.
Growth - Licensee Owners
Three licensee owners had net gains of 2:
WT Financial Group appointing four advisers including three new entrants and losing two advisers. Financial year to date, WT Financial Group is now up by 25 advisers.
United Super with one adviser coming back into advice after a six month break and another switching from Australian Financial Planning Group
Entireti & Akumin Group with both advisers being new entrants under the Akumin AFSL
A long tail of 34 licensee owners up by net one including Viridian, Rhombus, Phillip Alexander and Findex.
Losses - Licensee Owners
Count Group down by three, all three leaving Paragem and two of those advisers switching to Rhombus
A short tail of 12 Licensee owners down by one each including Capstone, Wealth Spectrum and both licensees that ceased.
New Entrants - Who’s Appointing Them
It took some time for advice firms to start hiring new advisers under the rules that began on January 1, 2019. Since 2022, 1,693 advisers have been appointed, with 1,515 still active on the ASIC Financial Adviser Register (FAR). This means about 10.5% of new advisers since 2022 have left the register.
By business type, the Financial Planning model hired the most, with 1,071 active advisers appointed since 2022. This makes up 12.5% of all advisers in that model. The Investment Advice model follows, with 349 active new advisers, or 12.1% of advisers there.
Surprisingly, the Super Fund model (mainly advisers at major super funds) has only 41 active new advisers, making up 6.6% of advisers in that group.
New entrants (advisers) by business model since 2022 - Dashboard 13 Licensee Deep Dive
At the licensee owner level, Entireti & Akumin Group have 149 active advisers who started since 2022, making up 13.5% of their total advisers. Count Limited follows with 69 advisers, or 11.7%. Centrepoint, despite strong recent growth, has 40 advisers, 6.9% of their total. Evans Dixon stands out with 24 new advisers, representing 27.6% of their current advisers.
New entrants that are current and percentage of current advisers by Licensee Owner
